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Industry consolidation necessitates a more
rigorous focus on specific therapeutic franchises. The growing
importance of the pharmaceutical franchise results in pharmaceutical
companies that are structured and managed like consumer brand
companies, with the franchise regarded as a semi-independent
business unit. As with any corporation, franchises require
planning, implementation and management.
- In pharmaceutical companies, scientific understanding
must be integrated with business management at the franchise
level to develop a realistic view of the future and, optimally,
to leverage the franchise.
- No substitute exists for a well-considered, comprehensive
strategic plan.
Global Reach
- MattsonJack's European office facilitates European input and support.
- MattsonJack has substantial experience and long-term strategic
partners in Japan.
MattsonJack offers a unique and comprehensive service that supports
clients' development of their own franchise strategic plan.
MattsonJack's commercial planning staff is unparalleled in the industry
in analyzing markets and defining value.
Commercial Assessment
- market research
- market and portfolio modeling
- decision analytics
Executive staff seasoned in pharmaceutical business management
- assist in option identification
- facilitate option selection and comprehensive service
that supports clients' development of their own franchise
strategic plan
Scientific staff with strong industry background
- background means minimal learning curve for challenges
and opportunities
- facilitates and structures a process and also contributes
to strategic thinking on scientific and clinical issues
Market analysis and valuation expertise
- commercial assessment
- market research
- market and portfolio modeling
- decision analytics
For more information on MattsonJack's Strategic Planning services,
phone (314) 469-7600 or e-mail info@mattsonjack.com. |
