Oncology Market Access Europe, Third Edition
The Key to Successful Marketing in Europe

From Bench to Bedside:
Matching Pipeline Promise to Market Realities

Oncology Market Access Europe, Third Edition provides ongoing, timely information that helps marketing and sales professionals successfully compete in the increasingly scrutinized and regulated oncology marketplace in Europe. Country-specific modules provide a country overview and description of the healthcare system followed by detailed research and analysis of the oncology sales environment.

Key Benefits:

Country-specific data, cross-country analyses and onsite interactive presentations enable
subscribers to:

• Better prioritize pipelines
• Optimally position drugs for success nationally, regionally, and locally in terms of price, coverage, reimbursement, and healthcare provider update
• Identify emerging marketing opportunities for market growth and corporate differentiation
• Enhance sales forecasts through greater understanding of budget drivers and cycles
• Better target sales force efforts
• Incorporate macroeconomic market drivers into marketing plans and relevant forecasts to enhance corporate buy-in
• Provide a quick start and/or a common language to market access, pricing and reimbursement people across the HQ and its five EU affiliates
• Strengthen global brands through enhanced communication and understanding with and among affiliates to support efficiency, transparency, and greater collaboration

Unique Features:

• Country-specific profiles of leading European oncology markets
• Inside views of key customer groups
• Reimbursement updates outlining implications of government and other payer initiatives on manufacturers
• Overview of key audiences involved in the delivery of cancer care from wholesalers and distributors to clinicians on the front line
• Direct access to our market access team for questions related to the report
• Live updates throughout the year to identify new opportunities or threats as they present themselves

Download an OMA Europe fact sheet

For more information on MattsonJack DaVinci's Oncology Market Access Europe, individualized workshops, or other multiclient offerings, phone 650.403.7001 or e-mail info@mattsonjack.com.