The Mattson Jack Group's Leading Indicator™ tracks changes in New Prescription VELOCITY on a weekly basis. Velocity is the change in New Prescriptions, and it is one of the most sensitive measures for predicting future market share changes. Leading Indicator™ can be used to identify potential competitive shifts in the market before significant share changes occur.

MattsonJack is uniquely qualified to help identify the drivers of competitive changes and, more importantly, how to respond. Our core competencies in promotional response analytics, primary market research, and scientific and commercial assessments can be applied to identify major drivers of brand success and to help track the impact of changes for your brand...and key competitors.