“A relatively small number of physicians influence the
behavior of many others.”

Knowing who they are is key to building and sustaining a competitive advantage. MattsonJack’s proprietary KeyMD methodology uncovers the most influential physicians for your product. KeyMD offers:

Much more than a publications approach

• Authors may be more heavily weighted toward national influentialsand academics
• Publication searches frequently miss the local and regional influentials
• Ranking among their peers often does not correlate with authorship

Robust database beyond the high-volume “usual suspects”

• Who influences the influencers
• “Up and comers” – physicians working under the highly influential KeyMDs

Not just a national view

• Insight into local, regional, and national influentials
• Identification of institutional affiliations

Utility beyond traditional sales force targeting efforts

• Speaker program / Ad Board recruitment
• Medical Science Liaison group alignment
• Clinical investigator recruitment
• New product planning
• Marketing research recruitment

Download a KeyMD fact sheet

Also available for oncology is

For more information on influential physician identification — MattsonJack's KeyMD® approach — phone 314.469.7600 or e-mail info@mattsonjack.com.