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The client was awaiting FDA approval for a new indication
in a therapeutic area with a target prescriber audience
that was unfamiliar to them.
They were faced with launching their product on a tight
timeline into an unfamiliar market.
The client asked MattsonJack to determine the top influential
physicians in the new therapeutic area to better target
speaker recruitment and detailing efforts.
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MattsonJack conducted a KeyMD® study to identify the physicians
who influence the "high prescribers" in their
new therapeutic area.
MattsonJack provided a database of influential physicians
in an easy-to-use format.
The client immediately applied the KeyMD® study
findings to its ongoing speaker recruitment drive and
marketing and sales promotion efforts, with positive
results.
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