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Core Competencies

Analytics
Brand Optimization
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Analytics

MattsonJack focuses its Analytics core competency in three practice specialties: Epidemiology, Forecasting, and Marketing Research.

Forecasting and Modeling consultants are focused on helping clients better understand their market which, in turn, supports better decision-making. Each member of the Forecasting and Modeling team has a diverse range of expertise, including strong analytical and quantitative skills to provide MattsonJack clients with:

  • top-line or in-depth commercial opportunity assessment and models
  • in conjunction with MattsonJack's Epidemiology group, provide unique epidemiological analysis of complex diseases using sophisticated analytical methods; consultants have significant experience in analyzing and segmenting, using mathematically rigorous techniques, across comorbid conditions in many therapeutic
  • support for proprietary knowledgeware products

Market Research and Advanced Analytics consists of qualified and experienced professionals with both scientific and commercial backgrounds in healthcare and pharmaceuticals, and who focus their efforts in:

  • quantitative research; Web-based and conventional
  • qualitative research; KOLs, community physicians, providers, patients, consumers

These Market Research professionals include former product management, market research management and analysis and strategic planning executives from large and small pharmaceutical companies.

Epidemiology specialists offer current, accurate and reliable population-based information regarding conditions, procedures, risk factors and symptoms in select target populations. MattsonJack's highly-trained epidemiologists focus their skils on:

  • custom engagments to provide epidemiological data that are tailored to specific client needs, including requests for epidemiologies involving specific or unusual indications, populations, demographic factors, or geographic conditions
  • to screen compounds under development in selected Therapeutic Areas
  • to assess potential for technical and clinical success of development compounds
  • to review competition and rate for probability of success
  • to support Epi Database® with rigourously investigated, defendable patient population-based information

Mirroring the ability to be fluent with both commercial and scientific issues, many MattsonJack consultants have dual degrees in the sciences and business. The special combination of academic credentials balanced with industry experience at significant management levels (Director or above) enables MattsonJack consultants to provide valuable insight into clients' internal and external issues and make an immediate, positive impact on the organizations they serve.

For more information on MattsonJack's Analytics capabilities, phone 314-469-7600 or e-mail info@mattsonjack.com.

 
 
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